the numbers:
Benchmark International Arena
social growth - all platforms (FY22 - FY26)
+169.7% increase in engagement
+65.5K followers gained (+39.6% increase)
@benchmarkintlarena Instagram (FY22 - FY26)
+238.1% increase in impressions
+169.7% increase in engagements
+27.9K followers gained (+82.2% increase)
@benchmarkintlarena TikTok (last 365 as of March 2026)
+263.6% increase in followers
751K views
89K likes
10K shares
Yuengling Center (FY22 - FY26)
social growth - all platforms (FY22 - FY26)
+138.1% increase in engagement
+6.7K total followers gained followers gained (+28.9% increase)
@yuenglingcenter Instagram (FY22 - FY26)
+402.0% increase in impressions
+246.6% increase in engagement
@maddieburgner on TikTok (last 365)
10.8K followers (+351%)
13.4M post views
1.8M likes
131.7K profile views
13.1% engagement rate as of July 2026
@maddieburgner on Instagram (last 30 days)
4.6K followers (+10.3%)
1.3M views
94.7K interactions
365.7K accounts reached (+229.9%)
24.7% engagement rate as of July 2026
